Tuesday, September 30, 2014

Growing the Business

If you’ve been a fan of the shop for a while you’ve probably noticed some changes in the types of items I carry now from what was in the shop when I started selling on Etsy three years ago. It’s been  
The first item I ever sold on Etsy
a huge leap, but as I’ve gained some traction on Etsy and at shows, I’ve decided to expand what I carry to begin to include more precious metals and gemstones. I’ve been slowly building a collection of vintage and antique gold and sterling silver engagement, wedding and cocktail rings, as well as more art deco era pieces to bring to you.

Gold and diamond vintage engagement ring
While I’m holding true to the brand identity I set up for the shop – being a reasonably priced, mid-range vintage seller that had affordable items for every budget – I’ve taken that identity and grown it to be the same style of business for more high-end pieces as well. Most of the gold and sterling items you’ll see in the shop follow this same model – they’re wonderfully beautiful and unique pieces, priced to be affordable for what they are. You’ll find 10k gold rings in price points from $100-300 and the most expensive piece in the shop, a gorgeous 14k gold diamond engagement ring, is still under $500.

Art Deco Czech glass earrings
In addition to these offerings, I’ve also been diligently adding to the Art Deco era pieces in my collection. This is a personal favorite era of mine and quality, stunning pieces from this time period get me all excited and I’m thrilled to be able to share some of that excitement with you!

I’ll always carry items in every price point; so don’t be worried that you won’t be able to afford things from the shop – more than 70 percent of our items on Etsy are still under $50. As I continue to expand the business due to wonderful folks like yourselves, I’ll use this blog forum to keep you informed and share explanations for the changes you see.

Mandy Heth
Owner, Vintage Baubles & Bits

1 comment:

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